The Credibility Divide: Reader Trust of Online Newspapers and Blogs
نویسندگان
چکیده
If news organizations hope to keep readers, they must remain credible in the eyes of media consumers. This study considers how different online news formats can affect the perceived credibility of a news medium. Three news media were considered: online newspaper, journalist blog, non-journalist blog. Using an experiment, the researchers studied the effects of media use, media dependency, and political interest on the perceived credibility of a news medium. This study also discusses whether exposure to a medium that is primarily institutional is perceived as more or less credible than a news medium that appears more individualistic. Results showed that media use, dependency and political interest were not statistically significant predictors of credibility, but the non-journalist blog was found more credible than the other two media. The statistical significance might be explained by the non-journalist’s blog’s lack of attachment to an institution.
منابع مشابه
Boomers versus Millennials: Online Media Influence on Media Performance and Candidate Evaluations
Facebook posts, YouTube videos, tweets and wooing political bloggers have become standard practice in marketing political campaigns. Research has demonstrated the effect of new media on a host of politically-related behavior, including political participation, knowledge acquisition, group formation and self-efficacy. Yet, issues related to media trust, media performance and candidate evaluation...
متن کاملE-News Brand Trust: An Empirical Study on Selected Newspapers in Indonesia
This paper aims at determining the effect of e-news brand trust and the consequences of e-news brand trust. The model used in this study were tested on two news brands online, namely Detik.com and Kompas.com. Total sample of this study is accounted for 418 respondents, of which 239 respondents are kompas.com reader and 179 respondents’ reader of Detik.com. Results of this study indicate that bo...
متن کاملBelieve It or Not: Credibility of Blogs in Tourism
This study examines the use of blogs as a means of tourism marketing communication. Using a scenario-based approach, an on-line experiment was conducted to test whether consumers perceive corporate and personal blogs to be credible sources of information and to compare the perceived credibility of blogs to that of traditional wordof-mouth. The findings suggest that while consumers do not genera...
متن کاملGenetics blogs as a public health tool: assessing credibility and influence.
The Internet is becoming an important source of information about genetics and holds promise for public health applications. However, the public has concerns about the credibility of online genetics information. We conducted a content analysis of genetics blogs (n = 94). Specifically, we assessed the prevalence of various genetics-related topics and perceived credibility indicators. The relatio...
متن کاملHow Content Contributors Assess and Establish Credibility on the Web
The proliferation of user-generated content (UGC) is one of the distinguishing characteristics of Web 2.0. Internet users contribute content online through platforms such as blogs, wikis, video sharing sites, and sites that allow user feedback. Yet little is known of the credibility practices of these content contributors. Through phone interviews conducted with 29 online content contributors, ...
متن کامل